Borg Ads Privacy Policy

Introduction

Borg Ads AB respect your personal integrity. This privacy policy explains how we collect and use your personal data. It also describes your rights toward us and how you can exercise your rights.

The policy applies to you who

are our customer
visit our web pages, apps, platforms and social media ("digital channels")
participates in market activities, competitions and customer surveys
in any other way comes in contact with us, for example via our customer service.

Our objective is that you should feel confident that your personal integrity is respected and that your personal data is processed correctly. All processing of personal data within Borg Ads is in accordance with applicable data protection legislation. Within the EU/EEA, the General Data Protection Regulation ("GDPR") applies and such national legislation implementing GDPR.
This privacy policy generally applies to our processing of personal data. If you, when purchasing our services or in any other context, receive a different information text regarding the processing of personal data, that information text shall take precedence over this privacy policy.

What is personal data and what is processing of personal data?

Personal data is any information that directly, or indirectly together with other information, can be linked to a living person. This means that a range of different types of information, such as but not limited to name and contact details, IP addresses, contest contributions, choices and preferences, is considered personal data.

Processing is any action taken with the personal data, e.g. collection, storing, modification, processing for different purposes, altering or deletion.

What categories of personal data is processed and for what purposes?

When you purchase our services

For example, when purchasing our services, we will process your name, postal address, email address, phone number, information related to the content of the shipments (letters or For example, when purchasing our services, we will process your name, postal address, email address, phone number, information related to the content of the shipments (letters or packages) and destination information. Where applicable, personal identification numbers, preferences, behavior patterns, and information on whether you are a legal representative, may also be processed.

Your personal data is processed for the following purposes:

To provide the services you have purchased in accordance with the agreement with you, including the service description and the specific terms of service.
For marketing purposes, among those marketing via mail, email and sms/mms (which you can opt-out from by clicking on a link in each message sent through email or sms/mms, or by contacting us via the contact details below).
To analyze and group visitors on our Digital Channels based on selection, prioritization and preferences (so-called profiling) in order to provide you with relevant and tailored information, recommendations, ads and offers.
To conduct customer surveys.
To prevent, detect and prosecute fraud and misuse of Borg Ads services.
To obtain anonymized statistics over the use of Borg Ads services.
To develop, test and improve Borg Ads services and the technical platforms on which they are provided.

Provided that you have consented to it, to create custom audiences in order for us to send you customized offers and marketing on Borg Ads digital channels. You may withdraw your consent at any time by using the opt-out tools offered on the digital channel where targeted marketing and advertising occur. If there are no such opt-out tools, you can withdraw your consent by contacting us at the contact details below.

If you visit our digital channels and our usage of cookies

Whenever you visit/use our digital channels, we collect information that you have chosen to submit to us, e.g. names, addresses, email addresses, phone numbers and other personal data.

We may also process information regarding your usage of our digital channels, such as transaction history and technical data relating to the units you use to access Borg Ads digital channels, e.g. IP addresses, unique device ID and type of web browser.

Your personal data is processed for the following purposes:

To maintain, provide, test and improve our digital channels.
To be able to offer you support when facing a problem on our digital channels.
For marketing purposes, among those marketing via mail, email and sms/mms (which you can opt-out from by clicking on a link in each message sent through email or sms/mms, or by contacting us via the contact details below).
To analyze and group visitors on our digital channels based on selection, prioritization and preferences (so-called profiling) in order to provide you with relevant and tailored information, recommendations, ads and offers. It is possible that data from your use of different digital channels from Borg Ads and its group companies is merged for this purpose, and for the purpose of developing products and services.
To create reports, review the effect of marketing campaigns and create anonymized statistics regarding the usage of our digital channels.
For management, development and testing of our IT systems in order to secure that our digital channels upholds high quality as well as identifying and preventing security attacks such as viruses.

Provided your consent, to create custom audiences in order for us to send you customized offers and marketing on Borg Ads digital channels. You may withdraw your consent at any time by using the opt-out tools offered on the digital channel where targeted marketing and advertising occur. If there are none such opt-out tools, you can withdraw your consent by contacting us at the contact details below.

When you otherwise are in contact with and communicate with us

When you are in contact with us via, for example, customer service functions, we process information related to your customer service request. If you are visiting or communicating with us through our social media accounts (i.e. third party platforms such as Facebook and Twitter) Borg Ads may receive information on your profile and your interactions on such platforms from the third party platform provider.

Your personal data is processed for the following purposes:

In order for us to communicate with you or administer your request through our customer service, email forms and our social media accounts.
To analyze calls and chat conversations in order to improve our communication and for your and our security.
To acquire anonymized statistics regarding the usage of Borg Ads communication functions.
To maintain, develop, test and improve Borg Ads services and the technical platforms on which they are provided.

Legal basis for our processing of your personal data

Borg Ads will always adhere to applicable data protection legislation when processing your personal data. We process your personal data when this is necessary in order to perform an agreement with you or to respond to a customer service request you have made, or when we have a legitimate and compelling interest for processing your personal data, e.g. an interest to market ourselves to visitors of our Digital Channels or an interest in developing and improving our services.

Security measures for protection of personal data

A high level of security for your personal data is of utmost importance to Borg Ads, and we have in place appropriate technical and organizational security measures to protect your personal data from unauthorized access, modification, dissemination or destruction.

Limitations in the transfer of personal data

Borg Ads may engage external partners and suppliers to perform services on behalf of Borg Ads, e.g. to provide IT services, payment services or to assist in marketing, analysis or statistics. The performance of these services may entail such parties, both within and outside of the EU/EEA, obtaining access to your personal data.

Companies which are processing personal data on behalf of Borg Ads are obliged to sign an agreement with Borg Ads in order to ensure a high level of protection for your personal data. For partners located outside the EU/EEA, additional protective measures are undertaken, e.g. the signing of an agreement which includes the European Commission’s model clauses for data transfers, which can be found on the European Commission’s website.

External links

This integrity policy applies to information that Borg Ads is processing about you within the scope of our Digital Channels. Borg Ads Digital Channels may sometimes contain links to external websites or services which are not controlled by Borg Ads. If you follow a link to an external website, you are urged to review the principles for data processing and cookies applicable to the website in question.

Contact Information

To ask questions or comment about this privacy policy and our privacy practices, contact us at info@borg-ads.se